The movie will air again on Thursday at 10 p.m. The 2004 movie averaged a 1.2 household rating, with an average audience of 1.1 million viewers, making it the strongest telecast ever among W18-49, W25-54, A18-49, A25-54 and P2+. "The film is the centerpiece of our extensive Easter programming and truly epitomizes our holiday theme: 'Easter Lives Here.'" ![]() ![]() "We knew that 'The Passion of the Christ' would resonate with our audience and attract new viewers to UP as well," said Charley Humbard, president and CEO of UP. ![]() The UP TV premiere of Mel Gibson's "The Passion of the Christ" on Palm Sunday delivered the network's highest ever ratings among households and key demographics, nearly 10 years after the most successful Christian movie ever made opened in theaters. Facebook Twitter Email Print Img No-img Menu Whatsapp Google Reddit Digg Stumbleupon Linkedin Comment 0
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